RECENT CAUSE MARKETING CAMPAIGNS
Ty introduced Hope Beanie Boo®, the limited-edition bear to support United Way’s COVID-19 relief efforts. Hope Beanie Boo is available worldwide in essential retail outlets such as drug and grocery stores as well as on Ty.com. 100% of the profits benefit the United Way COVID-19 Community Response and Recovery Fund.
Kimberly-Clark’s Cottonelle® brand supported United Way Worldwide’s
COVID-19 Community Response and Recovery Fund through a donation of 1 million rolls of toilet paper and $1 million. The brand donated an additional $1 for each story of sharing toilet paper posted on social media with #ShareASquare, up to $100K. This commitment marks the largest single donation in Cottonelle® brand history and is part of a larger commitment by Kimberly-Clark, a longtime supporter of United Way.
To celebrate the NFL’s 100th season,
United Way and Pepsi teamed up to improve food access and security. For every touchdown between the season kickoff and Thanksgiving, Pepsi donated 100 meals to the scoring team’s local United Way. The season culminated in over 75,000 meals donated to those in need.