Diageo North America’s Guinness Brand launched its Guinness Gives Back America Beer in 2020 to support COVID relief. To continue its support of communities, Guinness partnered with United Way Worldwide for a holiday campaign, donating $1 per Guinness Gives Back America beer 8-pack produced, with a total commitment of up to $1 million, to United Way and other charitable organizations.
During the holiday season, the Guinness Gives Back campaign also supports other national and local charities and food banks, such as Feeding New York State, California Association of Food Banks, Greater Chicago Food Depository, and The Greater Boston Food Bank. Purchases do not impact the donation.